It seems that all of the fast-food-ish outfits are going all-out with the clever stuff. Check out the random silly writings on the drink containers, french fry boxes and sandwich wrappers of places like Burger King, Taco Time and Arby’s to see this trend in action. Sometimes it works, but certainly not always.

Chipotle, that rusty burrito barn which is an oddity among oddities, posted a billboard a while back which gave me a good laugh:

Our beef is raised in the most natural way possible.

By cows.

And on top of that, I see on the “free burrito” coupons that Dawn brought down that they’ve adopted an… interesting new slogan:

Chipotle: You Can’t Beat Our Meat

You don’t say? Trust me, I don’t think I want to. Wow.