As of noon today, Rosie 105 is no longer Rosey 105 but instead 105.1 The Buzz. (“Same station, new name!”) This poorly-kept secret was revealed in an all-staff meeting this morning. Among the highlights:

• We saw the graph of how many more members are currently in the online (email) database than there were in 1998 when the station launched. Yes, the leap from “almost nothing” to “a whole lot” is really impressive when you’re only showing the beginning and end of the data.
  
• We got to hear every available sweeper and liner in one glorious montage. Overheard muttering included, “Yes, we’ve all heard sweepers before. Get on with it!” Afterward one clever wag asked, “So that’s one promo then?”
  
• Shortly after hearing Rosey’s… er, The Buzz’s morning show touted as Portland’s funniest, at the end of the presentation Daria O’Neil (of KNRK’s morning show) asked the General Manager, “So I hear that Rosie O’Donnell keeps bees… do you have any comment?” She got big laughs, and a hearty “I have no comment!” from the GM.
  
• Nelson insisted Terry (Boyd) pay up the eight dollars after being assured that he still had a job after the name change. He got big laughs, but no eight dollars. (Radio humor can be obscure at times, I admit. Suffice to say that name changes traditionally mean wholesale carnage among the air staff…)

And then life went on as usual. I’ll tell you more about my working day in a little while…