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Looking For Quacks In The Pavement

Day: April 21, 2005

  • Another example of perfect timing.

    So you may have heard (or may not have cared) that what was “Kisn” FM has changed format. Okay, to be more accurate, it’s jumped from FM back to AM, back where it started lo the many years ago on 910-AM. What’s taking its place is something called Charlie, which is (as near as I can tell) a super-MOR format consisting solely of songs that’ve been played to death decades ago. (But that’s just my opinion, don’t let it stop you from giving it a listen to make your own judgement.)

    As an aside: They actually voted on “Charlie.” The other options included, and I am not making this up, “Ted,” “Bob,” “Dave,” and a number of other male monikers. No, seriously. Laugh if you want, but it’s true.

    You may or may not have known that we recently came up with a new logo for that particular FM station. As part of the branding process, we printed it on all sorts of things. Apparently, one of those things was coffee mugs.

    The shipment of mugs arrived… on the very day we made that new logo absolutely obsolete.

    I swear, you just can’t make some of this stuff up. This, folks, is part of the joy of working in radio. Heh.

  • Voicemail We Don’t Respond To

    “Hello, this is So-and-so, my number is blah blah blah, yadda yadda, extension such-and-such. It’s very important that you call me back. This is not a sales or solicitation call.”

    Here’s a clue, people. If you don’t tell me either who you represent or what the call is about, preferably both, you are not getting a call back from me. Period. Have a nice day. (And by “nice” I mean something else entirely.)

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