As one travels along the so-called Sunset Highway, near the crest of the Sylvan hill one spots a sign advertising the presence of a church. I don’t have much use for churches in general, but this one amuses me.
Its logo consists, as near as I can tell, of the image of a white bird going down in flames. No, I’m not kidding. You see the stylized white dove (common Christian imagery, that) and above it is a wavy, spiky line that is supposed to denote… something. An aura, perhaps. It looks like nothing so much as a representation of fire.
Can anyone explain what may have possessed the designer to go with such a motif? I’m sure there’s a valid theological reason; I just can’t come up with an idea which doesn’t involve the concept of a church poking fun at itself.
I remain amused, of course.
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3 responses to “Going down in flames?”
If I’m “lucky” (for polar-opposite uses of the word) I’ll get stuck in traffic right in front of it some day, and I’ll snap a pic with my phone’s so-called camera for posterity and edification. Their website lacked a suitable image, sadly enough.
Couldn’t tell you (we require pictures!), but I can say that having done a lot of work with churches and related nonprofits over the years, the bane of my existence is what I once heard dubbed “CFD design” with CFD meaning “Cross, Fish, Dove.” Basically, when church designers get lazy (or when a designer who has to do something for a church but he/she don’t know anything about the church market), they fall back on those three tired cliches. (“I don’t know what to do with this church client.” “Let’s put a fish on the cross!”)
But when you’re stuck with three general motifs to choose from, people try to get “creative” beyond that which they really understand so you end up with a spinning dove or a flaming dove (to paraphrase that old IBM commercial).
That’s my guess anyways. Like I said, we need a picture. 🙂
Pictures please. That’s wrong on so many levels.