It never ceases to amaze me that I can be so often amazed at what I see on the television when I go into the lunch room. Last time it was that steaming pile of excrement known as “Passions.” Today… something almost scarier.
The pitch must have gone something like this: “I have a great idea! Let’s take a semi-famous prop-comic from the 80’s and build a really crappy spot around his most famous bit of schtick! It can’t fail!”
So here’s Gallagher, yes that Gallagher, the center of a television commercial for Northwest Title Loans. He smashes words with his sledgehammer! How droll. Oh, but wait, he’s also digitally composited into a watermelon-shaped cartoon car!
Okay, so I’m not in sales, marketing or programming. Even I know that this is a hideous assault on all that is decent and holy. More to the point, I can’t see it working to create a positive impression of the business in question in the minds of the viewers.
Oh, crap. I’ve been in radio too long. I’m starting to think like them. Heaven help me.